AboutNoo–Studio
Structure
First.
Noo–Studio is Piotr Paweł Zalewski’s practice. It designs and builds the structure a firm is found through: design, data architecture and search, as one system.
- Trained
- in graphic design
- Since
- twenty years of design and build
- Makes
- sites, readings and brands
- Base
- Poland and Asia
Architecture removes a category of decisions from a person’s day.
When the system holds, the people in a firm do the work only people can do: the conversation in the room, the decision on the floor, the relationship that takes years to build. The architecture exists to protect that time.
Piotr Paweł ZalewskiFounder of Noo–Studio.
A master’s degree in art from a Polish graphic faculty, where everything is drawn by hand first; then Asia, and his own practice ever since.
Twenty Years,
in Order.
From a graphic faculty in Poland to the studio today, in the order it happened.
- 01
Trained by Hand
A master’s degree in art, in graphic design, from a Polish faculty where everything is drawn by hand first.
- 02
Asia
An internship in Beijing, then a packaging and design company, where the work was printed, folded and shipped.
- 03
His Own Practice
A studio for brands across Asia, in design and consulting, for about ten years.
- 04
Noo–Studio
The structure firms are found through: design, data architecture and search, built as one.
Structure First,
the Shape on Top.
Most work starts with the look. Here the structure comes first: who the firm is for and what it offers. Then the brand.
Craft
The typeface, the icons and the drawings on this site are the studio’s own, made on one grid.
Technology
Sites built to an engineer’s standard, on their own engine and cache.
Automation
The production runs by itself: publishing, records, reports.
Judgement
Every decision is made by a person.
Built to Carry
More Than Its Size.The production runs on systems the studio built and runs itself: the engine under every site it makes, the cache in front of it, the publisher that books the channels, the tracker that reads Search Console every day, the drawing system behind every figure on this site. So the people who decide stay on the work, from the first conversation to the handover.
The Rules
of the House.
What every engagement keeps, whatever its size.
In Your Name
Domain, server, files and every login, registered to the firm.
Confidential by Default
Nothing from a firm’s work is shown or named without its written yes.
A Fixed Scope, a Fixed Time
Both written down before work starts.
A Dated Check
What was promised, measured again against the first record.
Poland
and Asia.
The studio works between Europe and Asia: sites that open and are found worldwide, China included, names checked in their languages, readings for firms crossing either way.
- sites that open on both sides
- names checked in every language
- readings for firms crossing borders
Write to
the Studio.
Tell us what the firm is and what it needs next. It is read by the people who decide, and answered within two working days.