IdentityDesign · Tier 3 of 3
Everything the Firm
Shows, as One.
The name in every language, the position and its words, the brand and its voice, documents, images and packaging: one rule set, applied to everything.
- For
- a firm launching, renaming or crossing markets
- Contains
- Brand, and everything it carries
- Languages
- every one it needs
- The Time
- eight weeks
15
Languages from one source on one live build: its term archives, its satellites, and an intake with an agreement to sign.
Sentiention, sentiention.com: a live build of the studio’s, named with its yes
Four Plain
Questions.
Who does the work?
The studio, with the people who decide at each step.
Do we pay every month?
No. Identity is one fixed scope.
What do we keep?
Everything, with its files: the position and its words, the name, the mark, the colour and type, the book, the documents, the image set, the packaging.
What happens after?
The site, if one follows: a Moon, a Planet or a System built on the identity; the firm keeps the book and applies it in every language.
The Name, in
Every Language.
A name that works in Polish may not in Chinese. Every name and claim is checked in the firm’s languages before it is chosen.
- 01
Latin
The name as most of Europe reads it.
- 02
Chinese
Its sound and its meaning, checked.
- 03
Japanese
Read the way Japanese buyers would say it.
- 04
Cyrillic
Checked where the firm sells east.
The Full
Package.
Brand gives the mark, the colour, the type and the rules. Identity carries them into everything the firm shows.
- 01
The Name
Chosen, checked in every language.
- 02
The Words
The position, its proof and the voice of every line.
- 03
The Brand
The mark, colour, type and the book.
- 04
Every Surface
Documents, images, packaging and signs.
Every Surface,
in Every Language.
Eight parts of one identity, made in order and handed over with their files.
The Position
What the firm says first, to whom, and why it can be believed, with its approved words.
The Name
Chosen and checked in every language and script the firm will live in.
The Mark
Drawn on its construction, in every version and at every size.
Colour, Type and Voice
The palette and the typeface with their values; the voice of every line.
The Brand Book
Every rule in one document, in the languages the firm works in.
The Documents
Letters, invoices, presentations and reports, in Word and PowerPoint.
The Image Set
Photographs and images in the brand’s style, with the rules for using them.
Packaging and Signs
The box, the label, the sign, with their files for the makers.
From You
- the names under consideration, or the current one
- the languages and markets
- the people who decide
- the surfaces the firm uses today
Eight Weeks,
Two to Each Step.
What the firm stands for comes first; every surface it shows comes last.
- 2
The Position
Weeks one and two: what is said first, and to whom.
- 4
The Name
Weeks three and four: chosen, checked in every language.
- 6
The Brand
Weeks five and six: mark, colour, type, voice and rules.
- 8
Every Surface
Weeks seven and eight: documents, images, packaging and signs, with their files.
A Rebrand,
or an Identity.
A Rebrand
- Where It Starts
- With the logo.
- What It Covers
- The logo and a few files.
- The Languages
- One.
- Who Keeps It
- The agency that made it.
Identity
- Where It Starts
- With what the firm stands for, and its name.
- What It Covers
- Everything the firm shows.
- The Languages
- Every one it lives in.
- Who Keeps It
- The firm, with its book and its files.
Three Scopes
of One Brand.
Design makes pieces in your brand. Brand makes the brand. Identity carries it into everything the firm shows. Each contains the one before it.
Identity,
Explained.
What the studio has designed by rules and tools, read from the work itself.
- six products, one rule set
One Rule Set, Every Box
Packaging for six products in two languages, set by a tool from the product’s own data instead of drawn box by box.
Design
Asked First,
Answered Plainly.
How is Identity different from Brand?
Brand gives the mark, colour, type and rules. Identity carries them into everything the firm shows: name, words, documents, images and packaging.
Does it include Position?
Yes. Identity begins with what the firm says first, so the name and the brand are chosen from it.
Can a name be checked in other languages?
Every name is checked in the languages the firm will live in, before it is chosen.
How long does it take?
Eight weeks, two to each step: the position, the name, the brand, every surface.
One Identity,
in Every Language.
Tell us the names, the languages and the markets. A person reads them and answers within two working days.