MoonWeb · Tier 1 of 3
Your Firm Online,
Complete, in One Week.
You have the firm, the offer and the words. What is missing is the presence: a site, email on your own domain, search set up and the brand, all in your name.
- For
- a practice, a studio, a founder
- The Time
- one week from the call
- What You Own
- domain, server, email, every login
- To Start
- one call, two hours at most
Four Plain
Questions.
Who sets it up?
The studio does, all of it: the site, the domain, the server, email, search and the brand around them. You take one call.
Do I pay every month?
No. One fixed price, paid once.
Where does my email live?
On your own domain and your own server: no Microsoft or Google subscription to keep paying.
Who keeps it current?
You do, or the studio does it each month, quoted with the site.
01The Modules
Every Module,
Explained.
header
- 1your logo
- 2the menu, up to five links
- 3the main action, always in reach
opening
- 1what you do, and where
- 2the headline: your offer, said plainly
- 3who it is for
- 4two actions: call, or read on
- 5one picture
services
- 1the section title
- 2up to eight cards: icon, name, a short promise
- 3a link to every service
story
- 1one picture
- 2how you work, in one heading
- 3method, proof and people
journal
- 1the four latest posts
- 2the topic
- 3the question each one answers
statement
- 1the ask, in your words
- 2the button to the call
enquiry
- 1three fields
- 2one button
- 3the promise: a reply within a day
footer
- 1company and city
- 2services
- 3journal
- 4contact and legal
a journal post
- 1where it sits
- 2the question
- 3read time, date, author
- 4the answer, first
- 5the service it leads to
a service page
- 1what the service is
- 2what is included
- 3how it runs
- 4the questions buyers ask
- 5the enquiry
02The Grid
One Grid,
Any Layout.
One, two, four or eight columns, with the same gutter at every width. Switch the layout in the editor and the page stays in order.
- one columna list
- two columnsicon and name
- four columnscards
- eight columnsa strip
8 cards · gutter 5 % of the width
03The Detail
Every Card,
the Same Rules.
Rules like these are why a site looks made, not assembled.
- 1iconone set, one weight, one colour
- 2namein the title face
- 3promisein the text face, easy to read
- 4cornersthe same curve on every card
- 5spacethe same inside every card
04What You Get
Four Layers,
All Yours.
The site people see, the editor you change it in, the search it is found through and the server it runs on. All in your name.
- the site
- the editor
- search and analytics
- the server
05Around It
And Everything
Around It.
The documents you work with from the first day, and your site in every language you need.
Everything,
in Your Name.
What a firm needs on its first day online, made in the same week and registered to you. Nothing is rented from the studio.
The Site
Every page built from the eight modules on WordPress, in your words and photographs; you edit it in the editor you already know.
The Brand Book
The mark, the colours, the type and the rules that hold them.
The Templates
Letter, invoice and presentation, in Word and PowerPoint.
The Languages
One language included; more at their own addresses, on request.
Email
Addresses on your own domain, set up and tested.
Search
Titles, descriptions and structured data on every page; Search Console and Bing verified.
The Form
An enquiry form only people can send; every message kept before it is mailed.
The Keys
Domain, server, email and every login, handed over on the last day.
From You
- one call, two hours at most
- your logo and any files you have
- two or three sites you like
- your domain, or the name you want
Nothing to License.
Nothing to Renew.Page cache, search data, the form and its gate, languages, page building, backups and https: included, with no plugin billing every year.
Four Steps,
One Week.
You always know what happens next, and who does it.
- 0
You Book
You send the form; we fix the call and send the agenda.
- 1
The Call
Two hours at most, led by us: position, name, language, structure.
- 7
Your Site
You look at it on a private link and list your changes; we make them in one round.
- →
The Keys
You approve; we put it live, verify search and hand over every login and the kit.
Renting a Site,
or Owning One.
A Site Builder
- What You Pay
- Every month, for as long as the site is up.
- Who Owns It
- The platform: leave, and the site stays behind.
- Found in Search and AI Answers
- As far as the platform’s settings go.
- How It Looks
- A template many others use.
- Who Does the Work
- You, in the evenings.
Moon
- What You Pay
- One fixed price, once; then only the server and email, at cost.
- Who Owns It
- You: domain, server, email and every login.
- Found in Search and AI Answers
- Titles, descriptions and structured data on every page, verified.
- How It Looks
- A design made for your brand, with its own photographs and brand book.
- Who Does the Work
- You take one call; the rest is done for you.
Three Sizes,
One Structure.
Moon is one site. Planet carries a catalogue worldwide. System runs a main site and its satellites. Each contains the one before it.
Moon,
Explained.
What the studio has written about a firm’s first site, from its own records: the papers, and the terms they define.
Written Once, Read in Fifteen Languages
How a firm’s site went from one language to fifteen in a day, with no plugin and one source, why the first translations read as machine output and what fixed them, and what the first two weeks in search showed.08 · Web · Planet · · 12 min readSatellites: Smaller Sites That Lead Home
What a satellite is for, how it grows and what it lives on, from three records on the studio’s engine: a firm’s satellite read for fifteen months, two satellites that fell with their root and came back with it, and a network of eleven that showed the limit.06 · Web · System · · 11 min readBuilt From Public Records
The studio’s own catalogue of China’s medical device makers, made from a regulator’s public records with no text written to rank and no pictures: what was built, why Google showed it within hours, and what it means for any firm that holds data.07 · Web · Planet · · 12 min readPresence Is a Structure
Why a firm is found because of how it is built, what design, data architecture and search do when they are built together, and what the studio’s own records show about structures that hold.01 · Web · Moon · · 13 min read
Asked First,
Answered Plainly.
Can I change the site myself?
Yes. Every page is edited in the WordPress editor, with blocks made for your brand, and an editing guide comes with the site.
I already have a logo.
Good: the site and the brand book are built around it. A new mark drawn from scratch is Brand, the second tier of Design.
Do I have to write the words?
No. Every line is written from the call, in your voice, and you approve it before it goes live.
What does it cost after the first year?
Only the server, the domain and email, paid by you to the host at cost. There are no licences to renew.
Where does it run, and does it open everywhere?
On self-hosted WordPress, not a WordPress.com subscription, installed on your own server, so you control the site fully. It is served through a CDN, and its fonts, images and code are its own, so it opens in China as it does in Europe, and is found wherever your buyers search.
What if the firm grows?
The site grows into a Planet or a System on the same structure; nothing is rebuilt.
Your Firm Online,
in One Week.
Book the call and send what you have. Within two working days a person replies with the first open date.