ChannelsBeside the Offer
Posting Is Not
a Daily Decision.
Short video, long video, explainers and articles, made in the brand’s register, planned for each channel and published on a schedule.
- Formats
- short and long video, explainers, articles
- Channels
- YouTube, Facebook, Instagram, LinkedIn, Medium
- Planned
- a month ahead
- Included
- in every System
Four
Formats.
Each made for its channel, from the brand’s own material and the firm’s own knowledge.
- 01
Short Video
Vertical, under a minute, cut from the brand’s own material.
- 02
Long Video
Films for YouTube, with titles, descriptions and covers.
- 03
Explainers
Episodes that teach the subject, with charts and one voice.
- 04
Articles
For the journal and for long reading, each leading to a page.
What Runs
Every Month.
Everything that keeps the channels going without a daily decision.
The Plan
Every post named, with its slot and its channel, a month ahead.
The Posts
Made in the brand’s register from its own material, approved before they are booked.
The Schedule
Booked on each platform’s own schedule, in the readers’ time zone.
The Record
Every account read back; what went live is recorded and summed up each month.
From You
- the accounts, connected through each platform’s official tools
- the brand’s own material: footage, photographs, documents
- the subjects the firm should be known for
- one person who approves
Planned, Booked,
Published, Read Back.
A post exists before it is made: a name, a slot, a channel. The first month is planned in one week.
- 01
Planned
Every post has a name, a slot and a channel before it is made.
- 02
Booked
On the platform’s own schedule, in the readers’ time.
- 03
Published
Through each platform’s official tools.
- 04
Read Back
Every account read back; what went live is recorded.
Five Channels,
Each with Its Job.
Nothing is posted the same way everywhere: each channel carries what it is read for.
- YouTube
Long films and explainers, with titles, descriptions, chapters and covers.
long viewing, and search - Instagram
Short vertical video and photographs, in the brand’s register.
the phone, the first look - Facebook
Short films and posts, booked on the page’s own schedule.
a wider public - LinkedIn
Articles and short films for the people who buy from the firm.
work, and decisions - Medium
Long articles that lead to a page on the firm’s own site.
reading, and the argument
Asked First,
Answered Plainly.
Who makes the videos?
The studio, from the brand’s own material and the firm’s own knowledge, approved before anything is booked.
Whose voice is in the explainers?
One consistent voice for the brand, chosen with the firm.
How often does it publish?
On a schedule set for each channel, from a few posts a week to several a day.
How far ahead is it planned?
A month ahead; the first month is planned in one week.
Whose accounts are they?
The firm’s own. The studio publishes through each platform’s official tools.
Publish on
a Schedule.
Tell us the channels you have and what the firm should say. No schedule answers this: a person does, within two working days.