DesignDesign · Tier 1 of 3
Design for the Brand
You Already Have.
Decks, documents, pages and packaging, made on your brand’s rules. The rules are written once and applied by tools, so a correction is one change and each next piece costs less.
- For
- a firm with a brand
- Pieces
- decks, documents, pages, packaging
- The System
- rules written once, applied by tools
- The Time
- one week a piece
6
Products in two languages, set by one rule set and a tool: a revision is a change of data, never a redraw.
a brand’s packaging, from a 117 mm box to a 540 mm carton
Four Plain
Questions.
Who does the work?
The studio, on your brand’s grid and type; you send the content, or say who writes it.
Do we pay every month?
No. Each piece is a fixed scope.
What do we keep?
The piece, the editable files your team uses, the exports for print and screen, and a page of rules added to your brand book.
What happens after?
The next piece follows the same rules, so it costs less; a correction is a change of data, never a redraw.
The Piece, on
Your Brand’s Grid.
The brand’s grid and type come first; the piece is drawn on them, so it sits with everything else the firm sends.
- 01
The Grid
The brand’s columns and margins, before anything else.
- 02
The Title
Set on the grid, in the brand’s type.
- 03
The Content
Charts, tables and images, sized by the columns.
- 04
The Colour
The brand’s own, applied by its rules.
What Can
Be Designed.
Each made on the brand’s own grid and type, as the files your team already uses.
- Decks and presentations, with their master slides
- Reports, proposals and documents
- Letters, invoices and forms
- Pages, sheets, brochures and menus
- Boxes, labels and bags, with their files for print
The Piece,
and Its Files.
What leaves the studio with every piece, so the next one can be made the same way.
The Piece
Designed on your brand’s grid and type, in the colours its rules allow.
The Editable Files
Word, PowerPoint or the source files, built so your team can keep using them.
The Exports
For print and for screen, at the sizes the piece is used at.
The Rules
A page added to your brand book, so the next piece follows the same rules.
From You
- the piece and what it is for
- its content, or who writes it
- your brand book or current files
- one round of changes, in one list
One Week
a Piece.
Short, and in writing: what the piece is for, what it must hold, where it will be used. A set is planned piece by piece.
- 0
The Brief
The piece, its use and what it must hold.
- 3
The Design
Drawn on the brand’s grid and type, and shown to you.
- 5
One Round
Your changes, collected in one list and made in one round.
- 7
The Files
The editable files and the exports, handed over.
A Design Studio,
or a Design System.
The difference shows at the second piece: a studio draws it again, a system sets it from the rules it already holds.
A Design Studio
- Each Piece
- Drawn by hand, one file each.
- A New Piece
- A new job, from the start.
- A Correction
- Every file opened and redrawn.
- What the Firm Keeps
- The files.
A Design System
- Each Piece
- Set from the brand’s rules, by tools the studio builds.
- A New Piece
- New content, the same rules.
- A Correction
- One change; every file and language follows.
- What the Firm Keeps
- The files, the rules and the tools.
Three Scopes
of One Brand.
Design makes pieces in your brand. Brand makes the brand. Identity carries it into everything the firm shows. Each contains the one before it.
Design,
Explained.
What the studio has designed by rules and tools, read from the work itself.
- six products, one rule set
One Rule Set, Every Box
Packaging for six products in two languages, set by a tool from the product’s own data instead of drawn box by box.
Design
Asked First,
Answered Plainly.
Which pieces can be designed?
Decks and presentations, reports and documents, letters, invoices and forms, pages and sheets, and packaging.
Do you need our brand book?
If one exists, yes. If not, the piece is drawn from what the brand already shows, and Brand is the next step.
How long does a piece take?
One week: the brief on day 0, the design by day 3, one round of changes by day 5, the files by day 7.
Can you design a whole set?
Yes. A set is planned piece by piece, a week each, in the order the firm needs them.
The Next Piece,
in Your Brand.
Send the piece you need and what it is for. A person reads the brief and replies within two working days.