Noo–Studio

PapersThe Studio’s Thinking

Papers.

The studio’s thinking, written out in full. Each paper is first-hand and leads to the tier it belongs to.

  1. Written Once, Read in Fifteen Languages

    How a firm’s site went from one language to fifteen in a day, with no plugin and one source, why the first translations read as machine output and what fixed them, and what the first two weeks in search showed.08 · Web · Planet ·  · 12 min read

  2. Satellites: Smaller Sites That Lead Home

    What a satellite is for, how it grows and what it lives on, from three records on the studio’s engine: a firm’s satellite read for fifteen months, two satellites that fell with their root and came back with it, and a network of eleven that showed the limit.06 · Web · System ·  · 11 min read

  3. Built From Public Records

    The studio’s own catalogue of China’s medical device makers, made from a regulator’s public records with no text written to rank and no pictures: what was built, why Google showed it within hours, and what it means for any firm that holds data.07 · Web · Planet ·  · 12 min read

  4. Every Engine Keeps Its Own Record

    Two years of one reference network, read from its own accounts: what Google, Bing and the AI answers each did with the same pages, and what it means for any firm that wants to be found.05 · Advisory · Search ·  · 14 min read

  5. Presence Is a Structure

    Why a firm is found because of how it is built, what design, data architecture and search do when they are built together, and what the studio’s own records show about structures that hold.01 · Web · Moon ·  · 13 min read

  6. What Are You Actually Paying For?

    The question every reading starts with, what a year of retainer usually buys, and how to find out from your own accounts.02 · Advisory · Search ·  · 12 min read

  7. The Page the Machine Quotes

    How an AI answer chooses the page it cites, what the studio’s own measurements show on three kinds of site, and how a page earns the quote.03 · Advisory · Alignment ·  · 12 min read

  8. Architecture Removes a Category of Decisions

    The principle behind the practice: what a system takes off a person’s day, the decisions it must never take, and how to find the category in your own firm.04 · Web · System ·  · 11 min read