TermCoined by the studio
Term Map
The words a firm’s pages use for what it does, fixed once, each with one page that defines it, so that every page, profile and answer says the same thing.
A term map lists the firm’s own vocabulary: the names of its services, its methods, its markets, and the words its buyers use for them. For each, it fixes one form, one definition and one page. It is the reason a firm’s site, its profiles and its brochures stop describing it three ways.
Why It Matters
Definitions are quoted first. On the studio’s reference network, pages that define one term carried half of Copilot’s citations, against about a third of Google’s clicks. And consistency is what makes a fact citable: if the services page, the about page and the brochure describe the firm in three ways, the machine has no single fact to quote.
How the Studio Uses It
The term map is set with the position and its words, in the same session, so the words a visitor reads on the first screen are the words the structured data states and the words a search engine matches. This site keeps its own: every term it uses has a page at /term/, declared as a defined term in the studio’s set, and the first time a paper uses a term, the words link to it. See the glossary.
Asked About
Term Map.
Is a term map a glossary?
It is the decision behind one. A glossary publishes the definitions; the map decides which words the firm uses at all.
How many terms does a firm need?
As many as its buyers’ questions turn on: usually fewer than thirty.
What about the words buyers use that the firm does not?
They go on the map too, pointing to the firm’s word, so a page can meet the buyer where they search.