TermCoined by the studio
Trusted Interaction
An action only a person can make on a page (their own tap, click or key press), used as the gate a form must pass before it sends and as the filter that separates visitors from machines.
Browsers mark the events a person makes themselves as trusted and the ones a script makes as not (MDN). The studio’s forms send only after a trusted interaction, and its records count a visit as a person only after one.
Why It Matters
Most recorded traffic on a busy site is not people. On one network the studio reads, waiting for a real scroll, tap or key press before counting a visit removed 97 % of the recorded sessions overnight, while the visits that came from search barely changed. Without the filter, every rate in a report is measured against machines.
How the Studio Uses It
Every form the studio builds stays closed until the visitor’s own touch, keeps every enquiry on the site before it is mailed, and asks how the visitor found the firm. Nobody sorts an inbox for spam, and no request is lost because a mail server failed. The Moon includes it; the case A Practice, Set Up Once shows it at work.
Asked About
Trusted Interaction.
Does a gate stop real people?
No. Any person’s own tap, click or key press opens it; only scripts are kept out.
Is it a captcha?
No. Nobody is asked to prove anything; the page waits for an action only a person makes.
Does it affect analytics?
It makes them truer: a visit counts once a person has acted, so the rates are measured against people.
Where the Studio
Uses It.
Every Engine Keeps Its Own Record
Two years of one reference network, read from its own accounts: what Google, Bing and the AI answers each did with the same pages, and what it means for any firm that wants to be found.05 · Advisory · Search · · 14 min readWhat Are You Actually Paying For?
The question every reading starts with, what a year of retainer usually buys, and how to find out from your own accounts.02 · Advisory · Search · · 12 min readArchitecture Removes a Category of Decisions
The principle behind the practice: what a system takes off a person’s day, the decisions it must never take, and how to find the category in your own firm.04 · Web · System · · 11 min read