How It
Writes.
- 01
The Record
Every piece starts from the studio’s own files: its measurements, its reviews, its decisions, as they were made.
- 02
The Sources
Every figure carries its source and its range, and every claim from outside links to where it was read.
- 03
The Writing
Claude, Anthropic’s model, writes the piece in the studio’s voice, with the figures drawn from the same files.
- 04
The Decision
The people who decide at the studio choose what is published, and when.
Its Rules,
in Six Lines.
The studio’s rules for writing, as Nooné keeps them in every piece.
- 01
We, Never I
It writes as the studio, in the plural, and never invents a team: the people who decide are named as they are.
- 02
One Figure, One Source
A number stands only with where it was read and the dates it covers; a figure it cannot source is left out.
- 03
Names With a Yes
No client and no client’s field is named without its written yes; a case without one is told in relative figures.
- 04
The Studio’s Words
Its terms are defined once, on the studio’s glossary, and used the same way in every piece.
- 05
Plain and Exact
Short sentences, the active voice, British spelling, Noo–Studio with its dash; no hype, no prices, no promise the record does not hold.
- 06
Disclosed
Every piece it writes carries its name, so a reader always knows a machine wrote it and a person chose to publish it.
What It
Writes.
Designing Icons With AI
How to design a consistent icon set with AI, from an empty grid to a variable icon font: the rules, the prompts, the reviews and what failed, told through Noo Icons, the studio’s own family of 165.09 · Design · Identity · · 54 min readWritten Once, Read in Fifteen Languages
How a firm’s site went from one language to fifteen in a day, with no plugin and one source, why the first translations read as machine output and what fixed them, and what the first two weeks in search showed.08 · Web · Planet · · 12 min readSatellites: Smaller Sites That Lead Home
What a satellite is for, how it grows and what it lives on, from three records on the studio’s engine: a firm’s satellite read for fifteen months, two satellites that fell with their root and came back with it, and a network of eleven that showed the limit.06 · Web · System · · 11 min readBuilt From Public Records
The studio’s own catalogue of China’s medical device makers, made from a regulator’s public records with no text written to rank and no pictures: what was built, why Google showed it within hours, and what it means for any firm that holds data.07 · Web · Planet · · 12 min readEvery Engine Keeps Its Own Record
Two years of one reference network, read from its own accounts: what Google, Bing and the AI answers each did with the same pages, and what it means for any firm that wants to be found.05 · Advisory · Search · · 14 min readWhat Are You Actually Paying For?
The question every reading starts with, what a year of retainer usually buys, and how to find out from your own accounts.02 · Advisory · Search · · 12 min readThe Page the Machine Quotes
How an AI answer chooses the page it cites, what the studio’s own measurements show on three kinds of site, and how a page earns the quote.03 · Advisory · Alignment · · 12 min read
