AuthorFounder, Noo–Studio
Piotr Paweł Zalewski
Founder of Noo–Studio. Trained in graphic design by hand; twenty years of design and build between Europe and Asia.
Twenty Years,
in Order.
- 01
Trained by Hand
A master’s degree in art, in graphic design, from a faculty where everything is drawn by hand first.
- 02
Asia
An internship in Beijing, then a packaging and design company, where the work was printed, folded and shipped.
- 03
His Own Practice
A studio for brands across Asia, in design and consulting, for about ten years.
- 04
Noo–Studio
The structure firms are found through: design, data architecture and search, on the studio’s own engine.
What He
Writes.
Designing Icons With AI
How to design a consistent icon set with AI, from an empty grid to a variable icon font: the rules, the prompts, the reviews and what failed, told through Noo Icons, the studio’s own family of 165.09 · Design · Identity · · 54 min readPresence Is a Structure
Why a firm is found because of how it is built, what design, data architecture and search do when they are built together, and what the studio’s own records show about structures that hold.01 · Web · Moon · · 13 min readArchitecture Removes a Category of Decisions
The principle behind the practice: what a system takes off a person’s day, the decisions it must never take, and how to find the category in your own firm.04 · Web · System · · 11 min read