AuthorFounder, Noo–Studio
Piotr Paweł Zalewski
Founder of Noo–Studio. Trained in graphic design by hand; twenty years of design and build between Europe and Asia.
Twenty Years,
in Order.
- 01
Trained by Hand
A master’s degree in art, in graphic design, from a faculty where everything is drawn by hand first.
- 02
Asia
An internship in Beijing, then a packaging and design company, where the work was printed, folded and shipped.
- 03
His Own Practice
A studio for brands across Asia, in design and consulting, for about ten years.
- 04
Noo–Studio
The structure firms are found through: design, data architecture and search, on the studio’s own engine.
What He
Writes.
Designing Icons With AI
How to design a consistent icon set with AI, from an empty grid to a variable icon font: the rules, the prompts, the reviews and what failed, told through Noo Icons, the studio’s own family of 165.09 · Design · Identity · · 54 min readWritten Once, Read in Fifteen Languages
How a firm’s site went from one language to fifteen in a day, with no plugin and one source, why the first translations read as machine output and what fixed them, and what the first two weeks in search showed.08 · Web · Planet · · 12 min readSatellites: Smaller Sites That Lead Home
What a satellite is for, how it grows and what it lives on, from three records on the studio’s engine: a firm’s satellite read for fifteen months, two satellites that fell with their root and came back with it, and a network of eleven that showed the limit.06 · Web · System · · 11 min readBuilt From Public Records
The studio’s own catalogue of China’s medical device makers, made from a regulator’s public records with no text written to rank and no pictures: what was built, why Google showed it within hours, and what it means for any firm that holds data.07 · Web · Planet · · 12 min readEvery Engine Keeps Its Own Record
Two years of one reference network, read from its own accounts: what Google, Bing and the AI answers each did with the same pages, and what it means for any firm that wants to be found.05 · Advisory · Search · · 14 min readPresence Is a Structure
Why a firm is found because of how it is built, what design, data architecture and search do when they are built together, and what the studio’s own records show about structures that hold.01 · Web · Moon · · 13 min readWhat Are You Actually Paying For?
The question every reading starts with, what a year of retainer usually buys, and how to find out from your own accounts.02 · Advisory · Search · · 12 min readThe Page the Machine Quotes
How an AI answer chooses the page it cites, what the studio’s own measurements show on three kinds of site, and how a page earns the quote.03 · Advisory · Alignment · · 12 min readArchitecture Removes a Category of Decisions
The principle behind the practice: what a system takes off a person’s day, the decisions it must never take, and how to find the category in your own firm.04 · Web · System · · 11 min read