Noo–Studio

PapersThe Studio’s Thinking

Papers.

The studio’s thinking, written out in full. Each paper is first-hand and leads to the tier it belongs to.

  1. Every Engine Keeps Its Own Record

    Two years of one reference network, read from its own accounts: what Google, Bing and the AI answers each did with the same pages, and what it means for any firm that wants to be found.05 · Advisory · Search ·  · 14 min read

  2. What Are You Actually Paying For?

    The question every reading starts with, what a year of retainer usually buys, and how to find out from your own accounts.02 · Advisory · Search ·  · 12 min read

  3. The Page the Machine Quotes

    How an AI answer chooses the page it cites, what the studio’s own measurements show on three kinds of site, and how a page earns the quote.03 · Advisory · Alignment ·  · 12 min read